Got Milk Advertisement Analysis Essay - 1113 Words

â€Å" This advertisement was found in the October issue of Cosmopolitan. â€Å"Got Milk† advertisements are seen in all types of magazines from sports to beauty, featuring many different kinds of celebrities selling their product. The product being sold in â€Å"Got Milk† advertisements is, of course, milk. They are trying to reinforce that the calcium in milk keeps bones strong and helps prevent osteoporosis. In this advertisement for milk irony is it’s secret weapon to get the point across. There is a green eyed blonde with a low cut â€Å"little black dress† caressing her flawless body with her arm around a martini glass filled with milk. She is seductively leaning against a glass covered wooden bar with a luring gleam in her eyes. Her and the milk are†¦show more content†¦Therefore, the main focus of this advertisement is that the milk should be chosen over other temptations. It also implies that the empowerment of goodness will always prevail over badness. The proportions in the advertisement show the viewer that the larger, more prominent object, the milk, is the best decision and will do your body good. The positioning of the martini milk glass and the liquor bottles in this advertisement leads one to think about the good and bad choices they make for themselves everyday. The liquor bottles are faded in the background and carefully situated on the shelves of the bar to show temptation towards making a bad decision. Temptation is just what the advertiser want you to feel when viewing the advertisement. The purpose for the liquor bottles position is that things that are bad for you need to just fade into the background and the things that are good for you need to keep your focus. In the middle of the advertisement, the woman’s slender arm is wrapped around the martini milk glass, which is next to her sexy little black dress. The purpose of the position of the martini milk glass shows that the seductive looking woman has made her good/pure decision to choose to drink the milk over the liquor. With her decision, the viewer is being tempted by her green, seductive eyes to make the same good decision towards the milk. The martini glass is positioned in front of the faded liquor bottles in thisShow MoreRelatedGot Milk? Case Analysis824 Words   |  4 PagesBranding a Commodity: A Case Study Analysis of got milk? Samantha White-Hauser I. Introduction One will hardly ever find someone who has not seen the popular advertisements of famous actors, athletes, or musicians sporting a mustache adorned with got milk?. This campaign was an extremely recognizable, but marketers could have done more to make got milk? even more profitable. Got milk? was notable to marketing because of the complexities that come with branding a whole commodity insteadRead MoreGot Milk Case1483 Words   |  6 PagesOf Business AdministrationBrand Management | got milk?branding a commodity | Written Case Analysis | | Name of group Members:ALIRAZAUMAIR AHMEDMUHAMMAD FASIEHMOHSIN ALI HASANSAJJAD AHMED | Date:28/04/2011 | INTRDUCTION The case deals with milk losing its appeal among the school children and the increasing preference to soft drinks in the US during the late 1980’s and early 1990’s. California people were drinking less milk every year. Milk consumption per capita in California had droppedRead MorePatriarchal Society : An Critique Of The Environmental Influence Of Gender Bias973 Words   |  4 PagesPatriarchal Society: An Analysis of the Environmental Influence of Gender Bias in Advertisements This study will define the environmental influence of patriarchal societal values on women that create an undue gender bias in popular culture. In â€Å"Sex and Molecules†, the narrow view of sex identity through a â€Å"scientific† view of biology defines the limitations of gender roles in a patriarchal society: â€Å"And â€Å"biology† excludes the dynamic interweaving of our physical beings with our experience withinRead MoreAd Analysis1483 Words   |  6 PagesSamantha Main English 1020 â€Å"Got Milk?† My Analysis Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popularRead MoreAdvertisements and Their Analysis1556 Words   |  7 PagesFavourite advertisements: â€Å"Cadbury Diary Milk â€Å"chocolates Objective of Advertising : †¢ Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions, in order to encourage them to purchase diary milk and recommend to others. †¢ It’s a persuasive advertising -: itsRead MoreAbc Case Study Got Milk2146 Words   |  9 PagesGot Milk-Case Study SUMMARY: - â€Å"GOT MILK† – necessity is the mother of invention This campaign; one of the most popular campaign of 1990s was borne out of one such necessity which changed the world of advertising with its innovative approach. It established how a brand can be resurrected with a creative branding strategy. In order to revive the declining sales of milk this campaign was started for California Milk Processor Board and was carried out by Goodby, Silverstein and partners. TheRead MoreSteve Easterbrook s New Marketing Strategies1364 Words   |  6 Pageshow Steve Easterbrook’s new marketing strategies affected their sales. I will conduct a SWOT analysis and a marketing mix. The SWOT analysis will allow me to identify the benefits and flaws of the new marketing strategy. By mentioning the price, product, place, and promotion in the marketing mix, it will allow me to identify how effective the new marketing strategies have been. Evaluation: SWOT Analysis Strengths- McDonalds has the best brand equity in the world. As soon as a customer sees â€Å"GoldenRead MoreThe Corporation Film Analysis Essay1736 Words   |  7 PagesThe Corporation Film Analysis The Corporation was based on a book written by Joel Bakan. It is a documentary film that looks at the history of corporation and follows them up until present day to illustrate their dominance in society. I found this film very interesting with me once being part of the corporate world and finding my way onto another career path for many of the reasons illustrated in this film. This film had an underlying statement of corporations’ number one concern was profitRead MoreSWOT and Value Chain Analysis of McDonalds1401 Words   |  6 Pagesï » ¿ Case analysis On McDonalds Sadikchya Acharya Kings College International American University Babarmahal, Kathmandu MBA Capstone Prof. Dr. Raj Kumar Sharma International American University Kings College Babarmahal, Kathmandu Introduction and Background McDonalds as establishes in 1955 corporation and the multinational was first started by form Roy, it has its global operation for more than 119 countries selling its food items globally specially Korc. Currently as we see the data there areRead MoreMarketing Mix1477 Words   |  6 Pagesdepend on one mix always explore other avenues. The combining and coordination of these elements will be more effective than depending on one. The concept is simple. For instance, another common mix is a cake mix. Normally, all cakes contain eggs, milk, flour and sugar, but you can always modify the cake by changing the mix elements. So for a sweeter cake add more sugar! This example also applies to the marketing mix. The offer you make to you customer can be altered by varying the mix elements